Paid Social Buyer/Planner, LERMA/ Agency, Dallas, TX (July 2023-Present)
• Currently managing $21.4M+ in ad spend for He Gets Us across Meta, Snapchat, Reddit, & TikTok always-on auction media + high-impact takeovers supporting tent pole moments & large-scale ad buys, like the Super Bowl.
• Used native targeting, custom 3PD audiences, and lookalikes to locate target audience modeled from psychographic-based survey data. The result was paid social successfully driving 13.8M+ qualified engaged site sessions in FY25, validated via DISQO brand survey for quality and Google Analytics for quantity.

Social Media Content Strategist, Firehouse Agency, Dallas, TX (Mar 2022-Jun 2023)
• Developed and executed 4 quarterly organic content calendars for Lennox International across LinkedIn, Facebook, & Instagram, aligning with primary brand goal: audience awareness and education.
• Created 439 posts that generated 1.3M impressions, 212K video views, and 74K engagements, achieving a 5.3% engagement rate. Drove audience growth of 13% on LinkedIn, 6.2% on Facebook, and 27.3% on Instagram.

Career Break (Mar 2021 - Mar 2022) - Dedicated time to personal development and professional upskilling

Social Media Content Creator, ICUC, Remote (Mar 2020 - Mar 2021)
• Developed and executed integrated paid and organic social strategies for GoHealth Urgent Care (150+ locations) and created daily audiograms to boost podcast subscriptions for DCP Entertainment.

Paid Social Strategist, OMD, Dallas, TX (Oct 2019-Mar 2020)
• Led planning, buying, and reporting for full-funnel paid social campaigns across Meta, LinkedIn, and Pinterest for Wells Fargo Mortgage and DEI lines of business; managed budgets, optimization, pacing, and QA while mentoring a two-person paid media team.

Online Reputation & Community Manager, Moroch, Dallas, TX (Mar 2017-Oct 2019)
• Served as community manager for Visionworks and its 650+ locations, managing customer engagement and reputation across Facebook, Twitter, Instagram, Yelp, and Google Reviews using MomentFeed and Hootsuite.
• Responded to 97% of ~300 daily comments, messages, and reviews within 2 hours, resolving most community interactions in three steps or fewer by leveraging client-approved response grids and a defined escalation protocol.

Sr. Regional Community Manager, Splash Media, Dallas, TX (Oct 2015 - Mar 2017)
• Global community management team lead for our client, Facebook for Business, in the following regions: France, Italy, Germany, Spain, Brazil, Mexico, Hong Kong, Japan, & Korea.
• Used Spredfast’s Conversions to monitor multiples incoming message streams, like post comments, page comments, direct messages, and mentions. SLA was 3 hour response time during business hours.