CONTENT
CONTENT CREATION
Client: Lennox International
Role: Social media Strategy
I led the social content strategy for Lennox International, overseeing the development and execution of quarterly, multi-channel content calendars. This work included content ideation, copywriting, design collaboration, scheduling, and publishing, as well as performance analysis and insight generation to inform and optimize future social media marketing campaigns.
1.3M
439
Impressions
Published Posts
5.23%
212k
Engagement Rate
Video View
Music Content
Client: Gabe Saenz
Role: Director, Photographer
Music Video
Director & cinematagrapher for the music vieo backstage by musician Gabe Seanz
Album Cover
Subject was photographed and the wings and stylistic overlays were handrawn in ProCreate